8/26/2023 0 Comments Texas whiskey trail![]() People want to spend money on local products, so let’s give the consumer the information to make an informed choice. The Lone Star State is breathing new fire into its existing distillery boom. If you see the certification seal, you know it’s legit. Out on the Trailof Whiskey Food & Drink / By Jenny Adams. “Customers deserve to know what they’re getting in the bottle. “We want to be transparent and promote what’s being made here in Texas,” says Clements. Instead, the Texas whiskey certification is simply about ensuring that consumers aren’t duped by shady marketing. That practice is widespread across the world, and it’s a viable business that results in interesting blends and rare bottlings. But it was never about shaming producers that source their juice. Texas Whiskey Trail Upcoming Events Past Events 2 Follow Get Email Updates There are no upcoming events at the moment Follow Texas Whiskey Trail to get updates of coming events. His desire to promote grain-to-glass Texas whiskeys was born from a realization that certain whiskeys use the Texas brand even though they’re made elsewhere. He also serves as the director of the TXWA’s Texas Whiskey Trail and is a member of the Texas Distilled Spirits Association. Jake Clements started the Texas Whiskey Festival in 2018. Himstedt says the Certified Texas Whiskey designation helps people know what they’re buying, so if they value whiskey being from Texas, they’ll know that it is actually fermented, distilled, aged and bottled within the state. Provenance doesn’t guarantee quality, but Texas has its own allure, for better or worse, that’s known across the world. Because like those made in Kentucky, Scotland or elsewhere, Texas whiskeys are unique to their environment. The Texas Whiskey Association (TXWA) is a membership group of Texas distilleries with the stated goal to “promote Texas whiskey, educate consumers and support distilleries that produce whiskey all within the territorial boundaries of the state of Texas.” Much of their work involves encouraging truth and transparency in labeling, and they’ve created a certification standard to ensure authenticity. In other words, provenance matters - and so does transparency. Some drinkers don’t care much where their booze comes from, but recent years have trended toward consumers paying more attention to what they’re purchasing and putting into their bodies. ![]() ![]() However, sitting beside these Texas-made bottles, are other products that trade on Texas heritage and its cultural cache but aren’t actually made in the state. All told, now’s a good time to be a Texas whiskey drinker. The best of the bunch come from a diverse array of distilleries, from the relatively old-guard whiskey makers like Balcones and Garrison Brothers, who helped create a fledgling category more than a decade ago, to newer upstarts who recently moved their now-mature liquid into bottles. step of distillation and aging which creates the distinct taste of TX Bourbon. Scan the shelves of your favorite liquor store, or browse the virtual shelves on your go-to delivery app, and you’ll see dozens of Texas whiskeys. Their immersive tours on the art and science of whiskey distilling are.
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